When fans have a simple and secure way to transfer tickets, they are more likely to use it. “When ticket transfers are complicated, they generally go to the organizers for a refund or look to third-party sites that could cause complications for you at the door. You miss out on these additional revenue streams when tickets go unused, even if they’re already paid for. The logic is clear: more attendees at your event means more food, drink and merchandise sales. Reduce no-shows to increase your salesĮvent marketing strategies that increase attendance are key to maximizing your event’s total revenue. It will also help attract a bigger crowd by reducing no-shows. This offers more flexibility if their plans (or yours!) change, giving them the confidence to buy sooner. Many will have been burned by cancelled events and, as an event creator, you may have needed to reschedule an event and found yourself inundated with refund requests and unhappy ticket holders.Īllowing attendees to resell their tickets easily gives people an alternative to asking for refunds. It also gives you the flexibility to reschedule event dates if you need to, knowing that people can sell their tickets if the new dates don’t suit - and eager fans can snap up any tickets that become available rather than starting on-sale again.” Verified ticket resale gives attendees more flexibilityįlexibility has become important for attendees deciding to commit to an event date. “By giving ticket holders the option to resell their ticket safely, you can make sure it’s in the hands of someone who is able to attend on the day.

Zac Leigh, CEO and co-founder of verified ticket marketplace, Tixel, explains. Plus, eager fans who missed out on the first wave of tickets get the opportunity to take their place. Allowing them to resell tickets through verified sites means they won’t lose out. Some attendees will inevitably change their minds between your sales launch and the event. Should event organizers prevent the resale of tickets? Taking control of the event’s ticket resale options can help tackle these challenges. No-shows decrease your attendance numbers and, on the day, they can affect sales of merch, food, and more - which can be the biggest additional sources of event revenue. With rising costs, it has become more important than ever for creators to maximise the revenue potential from every in-person event.Įven sold-out events can have empty seats. Sold-out events are what creators dream of.

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